JCPenney​

Micro Influencers Tell Behind-the-Scenes Story of Private Label Brand

Content

  • Using fashion bloggers and the brand's NY design team, produced six videos about the brand’s fashion credibility, quality and price.

  • Content is authentic, casual and relatable

Distribution

  • Facebook, Instagram and SnapChat, including organic and paid

  • A diverse group of micro influencers styled outfits from the line, posted the content on their fashion blogs and included links to the video content

Results

  • 825K video views on JCP Facebook page

  • 60% increase in video view rate over company benchmark

  • 40% increase in Instagram engagement

  • 40% increase in time spent on blog

Inside Media Partners LLC

Milwaukee, WI

414.731.1608

414.366.9188

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