JCPenney
Micro Influencers Tell Behind-the-Scenes Story of Private Label Brand
Content
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Using fashion bloggers and the brand's NY design team, produced six videos about the brand’s fashion credibility, quality and price.
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Content is authentic, casual and relatable
Distribution
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Facebook, Instagram and SnapChat, including organic and paid
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A diverse group of micro influencers styled outfits from the line, posted the content on their fashion blogs and included links to the video content
Results
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825K video views on JCP Facebook page
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60% increase in video view rate over company benchmark
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40% increase in Instagram engagement
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40% increase in time spent on blog
