JCPenney​

Micro Influencers Tell Behind-the-Scenes Story of Private Label Brand

Content

• Using fashion bloggers and the brand's NY design team, produced six videos about the brand’s fashion credibility, quality and price.

• Content is authentic, casual and relatable

​Distribution

• Facebook, Instagram and SnapChat, including organic and paid

• A diverse group of micro influencers styled outfits from the line, posted the content on their fashion blogs and included links to the video content

Results

• 825K video views on JCP Facebook page

• 60% increase in video view rate over company benchmark

• 40% increase in Instagram engagement

• 40% increase in time spent on blog

​