Guest House, a Milwaukee Non-Profit

Behind-the-Scenes Storytelling Grows Brand Awareness & Increases Year-End Donations

Content

Using donors and other community leaders, 10 videos were produced that tell the behind-the-scenes stories of Guest House and the work that it does to help end homelessness.
Edited for social media, the video shorts are authentic and shareable

Distribution

Using an inside-out strategy to give Guest House supporters and staff the opportunity to engage with the brand, built a customized content distribution plan
Built and activated the influencer community
Produced & distributed “How To Share” video to engage casual social media users
Posted content to Facebook using opt-in internal influencers to build organic distribution and Smart Boost technology to maximize reach and impact of content
Built custom audiences and retargeted using lookalike audiences

Results