It's a simple equation. But understanding the details and the challenges of each factor can make all the difference.

FSI Distribution Quantity * Rate * Ad Frequency = Revenue

Advertising Directors across the country are staring at this equation looking for answers on how...

June 12, 2017

Are you considering adding influencer marketing to your media mix?

If you’ve started the process, you know that 92 percent of consumers prefer recommendations from trusted people to other forms of advertising. You also are aware that digital advertising has taken word-o...

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