January 17, 2019

As the Influencer marketing market grows exponentially – exceeding $5 billion by 2023 according to one consulting firm – ensuring your efforts stand out in a crowded field is always an enormous hurdle.

More content. More messages. Ever-greater competition to reach a p...

November 19, 2018

Who are the most effective Influencers for your company in the social media sphere: The CEO or celebrity endorser who brings vision and attention to the cause or company?

Or the hard-working internal employees who are closest to the work, and who speak from experience i...

September 7, 2018

Who are the best ambassadors for your business and what makes it unique? Your own people, of course.

​In a competitive landscape, the talent and authenticity of your employees makes your company stand out. They are the most compelling ‘Influencers’ you can find to dis...

July 23, 2018

Every non-profit organization that depends on private individual or corporate philanthropy is looking for new and more effective ways of tapping their donor network.

Old techniques – direct mail solicitation letters, telemarketing, - don’t have the impact they once did....

April 4, 2018

Using an inside-out strategy to tell a brand story in a fresh new way has been the hallmark of recent video influencer campaigns produced by Inside Media Partners, Lumanu and Versant. Consider the results of one 2017 Facebook campaign:

  • Video View Rate of 42%

  • CP...

It's a simple equation. But understanding the details and the challenges of each factor can make all the difference.

FSI Distribution Quantity * Rate * Ad Frequency = Revenue

Advertising Directors across the country are staring at this equation looking for answers on how...

June 12, 2017

Are you considering adding influencer marketing to your media mix?

If you’ve started the process, you know that 92 percent of consumers prefer recommendations from trusted people to other forms of advertising. You also are aware that digital advertising has taken word-o...

Please reload

Recent Posts

Please reload


Please reload


I'm busy working on my blog posts. Watch this space!

Please reload

Inside Media Partners LLC

Milwaukee, WI



©2017 by Inside Media Partners. Proudly created with Wix.com