Inside
Media Partners
A consulting company that works with clients in traditional & social media to improve advertising ROI, build brand awareness and transition from print to digital.
Our Services
SMART INFLUENCER CAMPAIGN
An authentic, turnkey approach utilizing
Smart Boost technology to optimize reach and manage the campaign
MARKETING PROJECT MANAGEMENT
A team with deep retail experience and expertise in managing complex marketing projects
Page Title
MEDIA BUYS, NEGOTIATIONS & ANALYSIS
Print and digital media buys and ROI focused business intelligence produced by retail insiders
Client Testimonials
Sean Ryan, formerly J.C. Penney
"GateHouse was in need of finding an outside resource that could help aggregate all of the various data points that is crucial for a centralized sales team to function effectively. Inside Media Partners understood our challenges and was able to provide cost effective, customized and turnkey solutions.
They built our contract rate database from the ground up and put a strategic contract negotiation process in place. Based on ease of partnership, quality of work and -- most importantly -- results, I have confidence in IMP's ability to successfully execute projects they propose."
Audrea Fulton, VP National Sales, Gatehouse Media
About Us
Lisa Haynes and Matt Gunderson are co-founders of Inside Media Partners. They started the company in 2016 with more than 15 years each in marketing leadership positions with Kohl’s Corp. During their time at Kohl’s, their experience encompassed marketing strategy, media buying and analysis, promotional calendar planning, loyalty programs, new brand launches and marketing analytics.
“I was looking for test opportunities to create brand building content that resonated with millenials, doing so in a scrappy, quick-turn way. Inside Media Partners did not disappoint. They were incredibly easy to work with, providing a cost-effective, turnkey solution to help tell the story of the Belle + Sky brand. The campaign outperformed all expectations and the design team loved working with the team on the project.”
Sean Ryan, formerly J.C. Penney
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We were searching to tell a deeper brand story of the impact of our Clubs on the lives of 5,000 kids every day and attract a new base of followers and donors. The project was turnkey and required minimal in-house resources to support. The Smart Influencer team worked collaboratively from story development to content distribution, identifying and highlighting the most compelling influencers. The Smart Influencer Campaign significantly exceeded our expectations. Authenticity, great storytelling, stellar graphics, creative film techniques and targeted social media distribution all contributed to the success of this project. The work was so successful that we worked with the Smart Influencer team to repackage content into a very successful year-end appeal.
Steve Dykema, former Vice President of Development, Boys & Girls Clubs of Milwaukee
“We needed a powerful tool to boost social media engagement with audiences who hadn't taken notice before of the benefit that academic medicine delivers to communities. Smart Influencer became our leading social strategy for delivering authentic, human stories about the impact of our doctors, scientists and students. Versant and Inside Media provided us with the quick turnaround and expertise to deliver a portfolio of stories that helped increase our FaceBook followers by more than 40% in less than six weeks. Performance completely exceeded our expectations and the videos continue to generate engagement. The partnership provided by Versant and Inside Media was exceptional - they helped us build our social strategy, re-target our content, and they trained our team to take this work forward. They were a great match for our needs, culture and budget.”
Mara Lord, VP Brand Strategy, Medical College of Wisconsin
"GateHouse was in need of finding an outside resource that could help aggregate all of the various data points that is crucial for a centralized sales team to function effectively. Inside Media Partners understood our challenges and was able to provide cost effective, customized and turnkey solutions.
They built our contract rate database from the ground up and put a strategic contract negotiation process in place. Based on ease of partnership, quality of work and -- most importantly -- results, I have confidence in IMP's ability to successfully execute projects they propose."
Audrea Fulton, VP National Sales, Gatehouse Media
Contact Us
Have a particular challenge you’re trying to deal with?
Contact us today and see what we can do for you.
Milwaukee, WI
